Are you concerned about having enough content to grow on Pinterest?
What if I told you that you could actually create 10+ pins from one piece of content? It’s something that I do for Life Goals and my Pinterest Management clients to get them attention on Pinterest, even when they don’t have hundreds of blogs to work with.
On Pinterest, you should ideally post multiple times a day and with that, you’ll need content to schedule with. We use Tailwind for scheduling to make this as easy as possible (get a free month and ghostwriter credits with our referral.)
Pinterest, as a visual search engine, rewards fresh and unique content. Rather than simply promoting your blog post with the same visuals, it’s important to approach it from different angles. While keeping consistent fonts and branding, vary the imagery to appeal to different audiences.
To create compelling pins, you can leverage various platforms for Pin template options. My go-to places are:
- Creative Market
- Collaborate with designers for unique-to-you pin designs
In this blog post, we’ll explore the concept of upcycling your content on Pinterest and provide you with a step-by-step guide on how to create 10 pins from a single blog post.
Alright, let’s use an example to illustrate how you’d break this down.
Transforming a Wedding Photographer Blog Post into 10 Pins:
Let’s use a blog post titled “10 Secrets To Having A Memorable ‘First Look’ For Your Wedding” as an example.
1. Seven Pins Using Different Pin Templates
Experiment with different headlines, call-to-actions, and keywords for each pin. This allows you to present different aspects of the blog post, catering to diverse interests and search queries.
For example, you could say:
- “10 Ways To Make Your First Look Extra Special”
- “The Best 10 Ways To Have A Dreamy First Look As Bride And Groom”
- “Make Them Gasp: 10 Secrets for a Show-Stopping ‘First Look’ on Your Big Day”
- “Make it Unforgettable: 10 Secrets to a Heartwarming and Emotional ‘First Look’”
- “10 Secrets to a Picture-Perfect ‘First Look’ on Your Wedding Day”
- “10 Tips for a Memorable ‘First Look’ that Reflects Your Love Story”
This gives you opportunities to A/B test with different styles and headlines to see what works best. And you can use ChatGPT to create new headline ideas for you, to save even more time!
Include 1-3 of these variations in your blog post to incentivize people to share it themselves! See below for my example of this.
2. Two Pins Highlighting Key Points
Create two pins that list five of the ten tips discussed in the blog post.
Alternatively, select a share-worthy quote or tip and design a pin around it to entice users to click and explore further.
Consider these options a way to get more saves. These pins won’t drive as many clickthroughs, because you’re giving the information away in the post. Be sure to add a call-to-action to encourage them to head to your website.
These are still super useful because they tend to get the most saves and can help you get a boost of engagement which helps your Pinterest account grow.
3. One Carousel Style Post or Video
Craft a Pin carousel that showcases all ten tips from the article, dedicating each slide to a different tip with details from the blog post. This engaging format allows users to swipe through and discover valuable information.
Bonus Options for More Content:
If you’re looking to take your Pinterest game to the next level, consider these additional content creation ideas:
Convert your blog post into a video. Incorporate relevant imagery from your photoshoots and link back to the blog post, encouraging users to learn more.
You can then repurpose that content across other social media platforms like Instagram Reels to expand your reach. Share snippets, tips, or statistics from the post and direct your audience to Pinterest for the full details.
With these strategies in place, you can transform a single blog post into a bunch of viral-worthy pins that attract your ideal audience, drive traffic to your website, and ultimately get you more leads and sales in your business.
Remember, the magic lies in repurposing your content in creative and visually appealing ways. By taking advantage of Pinterest’s platform features, you can make your content go further and reach a wider audience.
If you’re looking for more guidance or personalized assistance with Pinterest management and strategy, don’t hesitate to reach out. Let’s chat and unlock the full potential of your Pinterest marketing efforts!
It feels a little meta to say this, but pin this for later 😉: